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In a large mixing bowl, beat the butter, cream cheese, and sugar together until the mixture is light and fluffy — about 2–3 minutes. This step is important for creating that rich, tender crumb.
Step 4: Mix the dry ingredients
In a separate bowl, whisk together the flour, cinnamon, baking soda, and salt.
Step 5: Combine the wet and dry
Gradually add the dry mixture to the wet mixture, stirring gently until just combined. Be careful not to overmix — the batter should be thick but smooth.
Step 7: Bake