KFC Redefines the Meaning of Always Open by Removing Restaurant Doors, Transforming Entrances into Bold Advertising Statements, Reinforcing 24/7 Accessibility, Challenging Traditional Retail Norms, Sparking Public Curiosity, and Illustrating How Modern Brands Turn Physical Space into Continuous Marketing in an Attention-Driven World

moment into action. It is marketing designed for movement, acknowledging that people are constantly in transit, scrolling, scanning, and making quick decisions. By meeting customers in that reality, KFC positions itself not just as a fast-food option, but as a brand that understands modern habits and adapts its communication accordingly.