KFC Redefines the Meaning of Always Open by Removing Restaurant Doors, Transforming Entrances into Bold Advertising Statements, Reinforcing 24/7 Accessibility, Challenging Traditional Retail Norms, Sparking Public Curiosity, and Illustrating How Modern Brands Turn Physical Space into Continuous Marketing in an Attention-Driven World

From a branding perspective, the campaign reinforces KFC’s long-standing identity as bold, confident, and slightly irreverent. The brand has a history of leaning into humor and self-awareness, often poking fun at itself while making clear statements about what it offers. Removing doors fits neatly into that tradition. It is not a claim about gourmet quality or innovation in cuisine; it is a declaration of availability and convenience, framed with wit. By focusing on being open when others are closed, KFC highlights a competitive advantage that