KFC Redefines the Meaning of Always Open by Removing Restaurant Doors, Transforming Entrances into Bold Advertising Statements

A digital layer adds practicality to the creativity. QR codes placed on the repurposed doors guide customers to nearby open locations, especially useful during late hours. This blend of physical innovation and mobile convenience ensures the idea is not just symbolic but functional. It reflects how modern campaigns must connect real-world experiences with digital behavior.