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The league’s move reflects a broader strategy: using Bush’s widespread popularity and cross-generational recognition to amplify the WNBA’s ongoing campaign for gender equity in sports. Advocates see the appointment as a chance to draw attention to issues like media coverage, pay disparity, and visibility for female athletes. In interviews, league executives emphasized that while Bush’s title is honorary, his presence embodies a tangible commitment to supporting women in athletics, both on and off the court. Fans and players alike embraced the moment, capturing selfies and posting clips online, creating a viral energy that rivaled the buzz of game day itself.
