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Winfrey’s influence soon expanded far beyond the television screen. Recognizing the importance of ownership in a male-dominated industry, she launched Harpo Productions, her own multimedia production company. This move was revolutionary, making her one of the few women in history to own and produce her own show. This autonomy allowed her to pivot the show’s content in the late 1990s, moving away from the sensationalism of “tabloid talk” toward topics of self-improvement, spirituality, and social justice. Her “Change Your Life TV” initiative sought to use the medium of television as a tool for mass education and personal transformation.