Donald Trump and the Politics of Strength: Image, Rhetoric, and the Idea of Leadership in Modern America

4. Institutional Norms

Some critics argue that Trump’s willingness to challenge established norms and institutions—while appealing to supporters—raises concerns about the long-term health of democratic systems.

The Power of Political Branding

One of the most significant aspects of Trump’s political career is his mastery of branding. Before entering politics, he was already a well-known figure in business and media. This background gave him a unique advantage in crafting a recognizable and consistent image.

The message in the image is an example of effective political branding: