30 minutes ago Chelsea Clinton, confirmed as…See more

is a classic example of a curiosity gap—a technique used to create intrigue by withholding key details. By saying “confirmed as…” and then cutting off the sentence, the headline encourages you to click in order to complete the thought.

Other elements at play include:

• Urgency:“30 minutes ago” creates a sense that the news is fresh and time-sensitive
• Familiarity:continue reading …
  

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