5 min ago shock D.C. president Donald…

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Content that provokes strong emotions tends to perform especially well.

Political headlines frequently trigger emotions such as:

• Surprise
• Excitement
• Anger
• Concern
• Validation

Because emotional content generates interaction, it is often shown to more people.

This creates a feedback loop:

• A dramatic headline appears.
• People react emotionally.
• The platform continue reading …
  

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