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5 min ago shock D.C. president Donald…

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world.

Why “Shock” Headlines Work

The human brain is naturally drawn to novelty.

Psychologists have long known that unexpected information captures attention more effectively than ordinary information.

Words such as:

  • Shock
  • Breaking
  • Urgent
  • Revealed
  • Exclusive
  • Bombshell

trigger curiosity because they suggest that something unusual has happened.

When readers encounter continue reading …

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