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Before you even think about it, before you try to justify it, your choice has already been made. It wasn’t a rational act or a calculated decision. Something inside you reacted first. That’s how the human mind works: the unconscious takes the lead, perceives, recognizes, and chooses silently.
Coffee, beyond being a beverage, represents pause, refuge, introspection, and emotional containment. It’s present in moments of solitude, deep conversation, stress, or calm. Over time, our psyche associates the act of drinking coffee with security, control, warmth, or even escape. That’s why, when you choose a cup, you’re not just choosing a shape: you’re choosing an emotional experience.
From the perspective of analytical psychology, we constantly project aspects of our inner world onto the external world. Colors, textures, and shapes act as symbols. We are drawn to what resonates with who we are now, not necessarily with our permanent identity. That’s why this exercise is simple, yet revealing.