Kathie Lee Gifford Hospitalized in Critical Condition… See more

human instincts:

Curiosity – You want to know what happened

Concern – You care about the person involved

Urgency – You feel like you might miss important news

This is called the curiosity gap—and it’s one of the most widely used tactics in viral content.

The Risk of Believing Too Quickly

At first glance, a post like this might seem harmless.

But it can have continue reading …