Warning: those who ignore it will pay 12 years of bad luck.

to share it widely

The goal is usually engagement, not accuracy.

The psychology behind “bad luck” messages

Messages like this are effective because they play on human instincts:

• Fear of uncertainty: People prefer avoiding risk, even if it’s imaginary
• Pattern-seeking behavior: The brain connects unrelated events to create meaning
• Social pressure: The idea continue reading …
  

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