KFC Redefines the Meaning of Always Open by Removing Restaurant Doors, Transforming Entrances into Bold Advertising Statements

The campaign, called “Out-Door,” cleverly repurposes the removed doors as outdoor displays with playful messaging. Rather than discarding them, KFC transforms them into storytelling tools that explain the concept with humor and confidence. This subtraction-based marketing approach feels fresh and memorable because it disrupts expectations without overwhelming audiences with more visual clutter.